Why leading technology companies are rethinking marketing from scratch and you should too. — You will find this quite strange. Last week I started running marketing at Amplitude. Not the most obvious next step after joining them as a product manager. Here’s why it happened. A. Marketing as we have known it is on its LAST legs Hey, it’s not just me saying it. HBR says it. Forbes says it. Gartner sees it but doesn’t say…

While there are hundreds of well-written articles cataloguing the latest product growth metrics and frameworks used by Consumer teams, the same can’t be said for Enterprise businesses. True, we have seen a “consumerization” of Enterprise software over the last decade with the proliferation of freemium SAAS models making Enterprise products…

I spent the last four years investing in high impact startups and helping them find product-market fit. While they all professed a desire to be data-driven and iterate rapidly, only a few realized that goal. Implementing a good product analytics process and creating a transparent, data-informed culture across an entire…

What I want from the edtech industry It’s no secret that there is an engagement issue in edtech. Anecdotal evidence suggests that most online courses have 3–7% completion. There’s also a large mismatch between consumer expectations (“I will become an expert in Python in a few hours”) and what these…

And some ideas on how to start again. — When I hit 30, I realized I had to make a serious effort to learn a new thing. And by this I don’t mean new facts and ideas but new skills. …

A VC’s experience with the sharing economy — I have always loved the premise of the sharing economy and it’s potential to help people unlock the value of their underused assets — houses, cars, closets and skills. I want it to work because in theory, it makes the world a more productive and efficient place. As a venture…