The 3 Modes of Product-led Growth
Published in
11 min readSep 8, 2021
What is product-led growth (PLG)?
A product-led growth (PLG) strategy is where a self-serve product experience forms the core foundation of your customer relationship, driving both customer acquisition and retention. All other factors — whether you offer a credit card-based payment flow, whether you’ve hired sales representatives, etc. — are tactics that you choose to fit your…